British skincare brand Elemis
has launched a gentle yet visibly effective alternative to traditional Retinols – the Pro-Collagen Renewal Serum.
After years of research and innovation, Elemis has developed a formula that mimics the brightening, skin-smoothing results of retinol, while balancing and protecting moisture.
This powerful yet gentle serum provides the effects of retinol without aggressive irritation. It does this using a combination of botanical extracts. They fade expression lines and wrinkles, as well as the visibility of sun damage and pores. Visible firmness and discoloration are also improved.
The serum also helps the skin stay hydrated. One of the key ingredients that make this possible is red microalgae. In nature, red microalgae protect themselves by forming a special film. This property is used in Renewal Serum to support the skin’s own protection, helping it retain moisture and look more youthful, smooth, and rejuvenated.
Noella Gabriel, global president and co-founder of Elemis, explains that the company believes good skin starts with healthy skin, respecting the skin’s microflora and lipid barrier, and ultimately supporting the skin’s ecosystem.
“With our new serum, we give the results of a retinol while respecting the lipid barrier with a skin-friendly formulation.”
The serum is enriched with a blend of Padina Pavonica and red microalgae, along with alfalfa and stevia extracts to deliver retinol-like benefits without irritation.
The advanced concentrate is designed to rejuvenate the skin and significantly improve the appearance of expression lines, clarity, firmness, sun damage, and visible pores.
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